Welcome to EL MALIQA. We respect the privacy of buyers, sellers, and visitors. This Privacy Policy explains how personal data is collected, used, shared, and protected when you use our website and services.

By using EL MALIQA or creating an account, you acknowledge this policy. It forms part of our Terms of service and applies to customers, sellers, and visitors.

This policy covers personal data we process when you use the website, seller tools, customer account, checkout, order tracking, support, and related features.

It does not cover third-party websites or apps, including advertising platforms sellers may connect (for example Meta or TikTok). Those services have their own privacy policies.

Depending on how you use EL MALIQA, we may process:

Account data: name, phone number, email address, password (stored securely by our authentication provider), and profile preferences.

Guest checkout data: name, phone, delivery address, and order notes when you order without an account.

Store and seller data: shop name, contact details, products, images, descriptions, prices, shipping settings, and documents requested for verification.

Order data: items, amounts, status history, delivery addresses, wilaya, tracking references, and purchase history.

Payment data: for cash on delivery we record order totals and payment-on-delivery status. We do not store card numbers for COD. If electronic payments are added later, card data would be handled by a payment provider and not stored in full on EL MALIQA.

Loyalty data: points balance and redemption history when loyalty is enabled.

Usage and technical data: IP address, device and browser type, approximate location derived from network data, cookies, and logs needed for security and performance.

Communication data: messages you send to support, and records of transactional notifications (in-app, email, SMS, WhatsApp).

We use personal data to:

Create and manage accounts and shops.

Process, fulfil, and track orders.

Enable sellers to prepare and deliver orders.

Send transactional notifications about orders, returns, and account security.

Provide customer and seller support.

Operate loyalty rewards where enabled.

Prevent fraud, abuse, and security incidents.

Improve the platform and measure performance.

Comply with Algerian legal and regulatory obligations.

We may share data only as needed with:

Sellers: name, phone, address, and order details required to fulfil your purchase and contact you about that order (including WhatsApp or SMS when the seller has enabled those tools).

Delivery partners: contact and address details needed to deliver the parcel.

Service providers: hosting, authentication, email/SMS/WhatsApp delivery, analytics, and similar operators bound to protect the data.

Authorities: when required by law or a valid official request.

We do not sell personal data. We do not share it with third parties for their own marketing without your consent, except where the law requires disclosure.

Sellers may access buyer data only to fulfil orders, handle returns, and send order-related messages through platform tools. Sellers must not use buyer data for unrelated marketing, resale, or sharing outside fulfilment, except where the buyer clearly agrees or the law requires it. Misuse of buyer data may lead to shop suspension.

If a seller connects advertising pixels or ad accounts, that seller is responsible for those tools and for complying with the ad platform rules. EL MALIQA does not control how those third parties process data once a pixel fires from a shop configuration.

We use cookies and similar technologies to keep you signed in, remember preferences, protect the site, and understand usage. You can control cookies in your browser. Disabling some cookies may affect login, checkout, or other features.

We keep personal data as long as needed to provide the service, resolve disputes, meet legal record-keeping rules, and protect the platform. When data is no longer needed, we delete, anonymise, or archive it as allowed by law.

Subject to Algerian law, you may request access, correction, deletion, or restriction of your personal data, and you may object to certain processing. You can update many details in your account settings. For other requests, use the contact channels on the site. We may need to verify your identity before responding.

EL MALIQA is not directed at children. We do not knowingly collect personal data from children where specific consent is required. If we learn that we collected such data unlawfully, we will take appropriate steps to delete or otherwise handle it under applicable law.

We use technical and organisational measures appropriate to the risk, including access controls and encrypted connections. No online service is perfectly secure. Please protect your password and devices.

We may update this Privacy Policy when our services or legal requirements change. The updated version will be published on this page. Continued use after changes take effect constitutes acceptance to the extent permitted by law.

For privacy questions or requests, contact EL MALIQA through the official contact methods on the platform. We will make reasonable efforts to reply within an appropriate time.